About Rough Pine Electric
About Rough Pine Electric
Rough Pine Electric is a locally-owned and operated electrical company based in Southern Idaho, serving Power, Twin Falls, Jerome, Minidoka, and Cassia counties. With over 15 years of experience in the electrical industry, we are dedicated to delivering top-notch service in residential, commercial, industrial, and agricultural sectors. Our team, led by skilled professionals Alberto and Marcos, is committed to offering the highest standards of quality, safety, and customer satisfaction.
Our Story
The inspiration behind Rough Pine Electric stems from a long-time goal to establish a company that showcases our professional skills while bringing something fresh and innovative to the local community. Having both worked in the electrical industry for about 15 years, we initially focused on industrial work, dealing with automation, frequency drives, controls, and electric motors. As we became more comfortable, we expanded into residential and commercial projects, including custom homes, shops, and even potato cellars. In 2023, we took the leap to form Rough Pine Electric, excited to serve our community with professionalism, expertise, and bilingual support.
What Sets Us Apart
At Rough Pine Electric, we believe in constantly pushing the boundaries of our trade. Our core value is to ensure every team member is highly educated in electrical work, bringing greater knowledge and options to your door or business. We also pride ourselves on staying ahead of changes in the industry, from cutting-edge technologies to evolving standards. Additionally, our bilingual services (Se habla español) ensure that we can communicate and serve all members of our growing community effectively.
What We Love
While we enjoy all aspects of our trade, there’s something special about residential projects. Seeing a customer’s vision come to life, especially when it involves lighting design or creating a space that truly feels like home, brings us the greatest satisfaction. Whether it's installing new lighting fixtures or wiring an entire home, we take pride in transforming your ideas into reality. We also love Industrial projects and wiring the electrical of an industrial building from start to finish.
Commitment to Quality & Safety
We approach every project with patience, precision, and a commitment to never taking shortcuts. Our crews treat each job as if they’re working on their own home, ensuring everything is done to the highest standard. We always encourage questions and make sure every detail is executed cleanly and tightly, even the parts that won’t be visible. This level of care is one reason we’ve earned repeat clients and have built lasting relationships in our community.
Our Core Values
Pride, integrity, and precision are at the heart of Rough Pine Electric. We believe in being proud of our work, maintaining transparency in our bids (we bid based on the job, not the client), and upholding a clean and respectable company image. These values ensure that our work is of the highest quality and that our customers know they’re getting reliable, trustworthy service.
Customer Satisfaction Guarantee
We stand by our work with a 1-year warranty. If there’s any faulty equipment or lighting that we’ve provided, we’ll cover it 100%—no questions asked. If anything fails, we’ll return for a service call free of charge. We also prioritize timely communication, keeping our clients informed about the status of their projects and ensuring deadlines are met.
Our Team & Roots
Alberto, born and raised in Rupert, and Marcos, born in Twin Falls and raised in Rupert, have strong connections to the Southern Idaho community. Our Mexican roots are important to us, and providing bilingual services allows us to serve our ever-growing community better. We have excellent relationships with local companies that assist with programming, motor replacement, and rewinding, as well as partnerships with electrical wholesale stores to ensure we provide the highest quality materials and services.
Our Future
Our goal is to maintain a steady flow of work across all areas: industrial, commercial, residential, and agricultural. We aim to be one of the top-recognized electrical companies in Southern Idaho, known for our commitment to quality, safety, and customer satisfaction.
Thank you for considering Rough Pine Electric for your electrical needs. We look forward to working with you!